We have just published our first annual report. You can read a copy HERE.
“On the Stall City” was established by Norwich City fans and volunteers Sharon, Andy and Jacob Bowles as a “Pop-Up” stall on Norwich Market in February 2019. The pop-up ran on six separate occasions that year and sold clothing, programmes and memorabilia relating to Norwich City Football Club to raise money for the Community Sports Foundation (CSF). The majority of the stock was donated by fans, former players and the club itself and nearly £9,000 was raised for the charity.
The success of the “Pop-up” led to the decision to take out a permanent lease on a stall in Norwich Market. However, plans to open in March 2020 were put on hold due to the pandemic. Instead, during 2020 – 21 “On the Stall City” moved to an online service.
A permanent lease was granted by Norwich City Council and after refurbishment, Stall 13 opened in July 2021. In August 2021, ”On the Stall City” became a Community Interest Company (listed on Companies House no. 13575963) with the stated objective of donating our profits to the CSF. In addition to raising funds for the CSF, all money spent purchasing stock from Norwich City FC is donated to the Norwich City Academy.
In April 2022, the lease to the adjoining stall, Stall 12, was purchased doubling the sales space and making room for “previously loved” stock to be sold.
Our Business Plan (July 2021) included a projection of £75,000 sales in the first three years resulting in a target donation of £50,000 to the Community Sports Foundation.
This report reviews the first years’ trading which has resulted in total sales of £41,615.50 and a total donation of £15,000 to the Community Sports Foundation and a total of £7,800 raised for the Norwich City Academy.